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Kurtas have gained immense popularity among women in the South Asian fashion industry. It is a tunic-style knee-length top with intricate embroidery, beadwork, and other embellishments. It is often paired with matching leggings, pants, or a skirt. Being comfortable, they are popular for everyday wear, special occasions, and festivals.
Another reason for their popularity is the versatility of kurtas, which offer multiple pairing options. It eliminates the need to purchase separate bottoms for each kurta. This saves money compared to other clothing styles. Additionally, the ready-made nature of kurtas means there’s no need to visit a tailor for a trendy and modern style.
Kurta Designs and Styles for women
Although the basic design and cut remain consistent, the styles in which kurtas can be paired are continually changing. These options range from traditional straight pants or salwars to more modern choices such as jeans or skirts. Despite these changes, the timeless fashion trend of wearing plain white kurtas during the summer and plain black kurtas during the winter remains unchanged. They are primarily classified into two types.
This is a fashionable choice for young women and is often considered luxurious. These kurtas are versatile in styling and are often worn to festive events and formal weddings. Their intricate thread embroidery and sparkling sequins are particularly sought after by South Asian women in the UK and EU for pre and post wedding celebrations.
Printed kurtas have recently gained immense popularity, particularly among women who love experimenting with their style. These kurtas feature eye-catching patterns and designs, including floral, geometric, and abstract prints. Being a cheaper alternative to embroidered ones, they are perfect for casual occasions, weekend outings, and semi-formal events. Women who prefer a more vibrant look often choose printed kurtas as they come in various colors, making it easier to find the perfect match for any outfit.
Ladies’ kurtas are versatile and can be paired with different bottom wear to achieve fashionable and trendy looks. The most common pairing is with salwars or straight pants. However, kurtas can also be styled in more unique and diverse ways, such as with jeans and scarves, a popular combination among women in the UK. Other popular pairings include gherdaar salwars, dhoti pants, palazzos, bell bottoms, and loose-bottom trousers, depending on the type of event or gathering.
Imani Studio – Ladies boutique for pret Kurta
Given the popularity of ladies’ Kurtis, we have brought the Pakistani Designer Kurta collection featuring various contemporary and traditional designs to Europe. Our designs are fresh and unique, with a modern touch. The fit and style of our clothing are on-trend, and we offer a range of kurtas made from various popular fabrics such as lawn, cotton, net, and paper cotton for summer and silk, crepe, chiffon, georgette, etc., year-round.
At Imani Studio, we believe that style and comfort should go hand in hand, which is why all of our kurta dresses are made from high-quality materials that are both durable and comfortable to wear. So whether you’re looking for a classic shalwar kameez, a stylish kurta dress, or something in between, you’re sure to find what you’re looking for at Imani Studio.